Why Is My Health Insurance Getting More Expensive in 2027?
By Michael Burr · October 8, 2026

If you're wondering why health insurance seems to cost more every year, you're not alone.
With 2027 approaching, many Americans are preparing to review their health insurance coverage. And one question deserves attention:
Why am I paying more for health insurance, even if I'm not using it?
The answer involves more than your personal medical history.
Health Insurance Premiums Are Rising
According to KFF's analysis of proposed 2027 Marketplace rates, insurers requested a median premium increase of approximately 15%.
That doesn't mean everyone's premium will increase by 15%. Your actual cost depends on where you live, your insurance company, your plan, your age, and whether you qualify for financial assistance.
Why Are Prices Going Up?
There are several reasons.
1. Medical care is becoming more expensive.
Hospitals, medications, medical procedures, and other healthcare services continue to influence what insurance companies charge.
2. Financial assistance has changed.
The enhanced federal premium tax credits that previously helped many Marketplace customers pay less expired at the end of 2025.
However, regular ACA premium tax credits remain available for eligible households.
3. Insurance companies are adjusting their plans.
Some insurers are changing their premiums, provider networks, and coverage offerings in response to rising healthcare costs.
Does This Mean You Can't Find Affordable Coverage?
Not necessarily.
One of the biggest mistakes consumers can make is assuming their current plan will remain their best option.
A plan that worked well in 2026 might not offer the same value in 2027.
Before renewing, compare your available options.
Look beyond the monthly premium. Review deductibles, copayments, out-of-pocket maximums, prescription coverage, and whether your preferred doctors and hospitals participate.
Your Income Matters More Than You Might Think
When applying for Marketplace health insurance, your estimated household income can affect whether you qualify for premium tax credits and how much assistance you receive.
A change in income, household size, or eligibility can change your monthly payment.
This is why updating your information accurately is important.
Should You Automatically Choose the Cheapest Plan?
Not always.
A plan with a lower monthly premium may come with a higher deductible or greater costs when you receive medical care.
Someone who rarely visits the doctor may have different needs than someone managing an ongoing medical condition.
The goal isn't simply finding the cheapest insurance.
It's finding coverage that makes financial sense for your situation.
What Should You Do Before 2027 Open Enrollment?
Start by reviewing your current plan.
Consider what you paid in premiums this year, how often you used medical services, whether your doctors remain in-network, and whether your household income has changed.
For states using HealthCare.gov, 2027 Open Enrollment runs from November 1 through December 15, 2026. State-based Marketplaces may have different deadlines.
The Bottom Line
Health insurance may be getting more expensive, but that doesn't mean you should automatically accept a higher payment without reviewing your options.
Understanding how premiums work, what financial assistance may be available, and how different plans compare can help you make a more informed decision.
Before you renew, understand what you're paying for.
If you have questions about ACA Marketplace health insurance or want help reviewing your options, visit:
Michael Burr Insurance
www.michaelburrinsurance.com
Disclaimer: This article is for educational purposes only. Premiums, financial assistance, enrollment deadlines, and plan availability vary by state and individual circumstances. Final rates and eligibility are determined by the applicable Marketplace and insurer.